script type="text/javascript" src="swfobject.js"></script>

	(中略)

<div id="flashcontent">
代替テキスト(SEO対策) または 代替画像
</div>

<script type="text/javascript">
	// <![CDATA[
	var foo = location.href.split("?")[1];
	var so = new SWFObject("movie.swf", "movie", "180", "300", "7.0.19.0", "#FFFFFF");
	so.addParam("allowScriptAccess", "sameDomain");
	so.addParam("quality", "high");
	so.addVariable("gFoo", foo);
	so.write("flashcontent");
	// ]]>
</script>